5月4日
Here are three business stories. One is a story i offered exclusively to the Daily Telegraph because it hit our target market and limited the exposure of the piece which was what I was asked to do by the organisation I worked for. This piece got the message over that business was being freed from red tape by its regulator. The second piece in the Independent on Sunday (or Sinde) was prompted by my comment piece inside and shows how analaysis and comment pieces and news can be linked. The same thing can happen with profiles and sometimes features. Finally, the Birmingham Post piece shows how a national story can have regional angles and to combine the two leads to extensive exposure. Regional papers tend to have dedicated business and city correspondents, but smaller local papers generally do not.