At the Central Customer Service Committee of Ofwat (where I worked between 1991-1995), we dealt exclusively with local and regional media for a very large area of the West Midlands, Oxfordshire, Wales, and some surrounding areas. At Dignity in Dying we had local stories linked to people who were campaigning and when we generated angles such as through the survey below. This brought us coverage across the country on radio and in print. The comment piece was for the Aberdeen Evening Express which I wrote under the name of my Chief Executive (Deborah Annetts) this was repeated in many other local newspapers. I have included two others: a front page local news story to me in the Wimbledon Guardian which I researched and gave to a local journalist, about exortionate fines for a badly positioned bus lane, and an example of placing sports coverage in a local paper, which is a highly competitive arena. This is always helped by providing a decent photograph as here for the Lichfield Mercury - even better if you can take the photos yourself!