It's not easy to manage your own PR... ask Peter Mandelson! Nevertheless here is my own experience. My professional magazine is PR Week, and they have picked up on me 3 times. (1) A profile of me after a burst of high profile media for Dignity in Dying - its unusual for the PR to be profiled rather than his cause/organisation but this was a useful experience because it helps to understand the dynamics of a profile generally; (2) a news piece about my move from the National Lottery Commission to the Voluntary Euthanasia Society which we re-branded as Dignity in Dying and (3) a diary piece about my contribution to the renaming of Mike Oldfield's album "Light and Shade".  The forth piece is when I helped to play case study for recruitment consultants at VMA Group. No PR should aim to be a story in themselves outside of the narrow confines of their own professional environment unless they have a specific reason to do so.